Businesses are under increasing pressure to be environmentally and socially responsible. There is a growing awareness of the importance of sustainability, and consumers are increasingly choosing to buy from companies they believe are doing their part to protect the environment.
There are some ways that businesses can become more environmentally and socially responsible. They can reduce their energy consumption, recycle and compost, use sustainable materials, and promote renewable energy. They can also support charities and non-profit organizations that work to protect the environment, and they can create policies and programs that promote environmental and social responsibility.
The benefits of being environmentally and socially responsible are many. However, environmental and social projects must produce ideal results for your company before you can move forward. Here are a few tips to help measure if your for-a-good-cause projects work wonders for your company.
Increase in Customer Support
One way to measure the success of environmental and social projects is by looking at customer loyalty and following. If customers feel your company is doing its part to protect the environment, they may be more likely to do business with you. In addition, they may be more likely to recommend you to their friends and family.
Here are a few steps businesses can perform to check if their environmental and social initiatives brought in more customers:
- Check social media platforms for increased discussion about the company’s environmental and social projects.
- Look at customer surveys to see if there has been an increase in customers who say they are loyal to the company because of its environmental and social initiatives.
- Conduct focus groups with customers to get feedback about the company’s environmental and social projects.
If businesses see increased customer support, their environmental and social projects will likely positively impact them.
Another way to measure whether environmental and social projects are working is by looking at how much money the company saves. If a business can save money by reducing energy consumption, using sustainable materials, or recycling, the environmental and social projects are working for the company’s benefit.
To see if costs got reduced, businesses should:
- Review utility bills to see if there has been a decrease in usage since the environmental and social projects took place.
- Calculate the cost of sustainable materials used in products or packaging and compare it to the cost of traditional materials.
- Determine the cost of recycling programs and compare it to the cost of waste disposal.
Most eco-friendly initiatives come with sustainable business materials. Take eco-friendly packaging, for example. Sustainable packaging comes from recycled or recyclable materials, saving the company money in the long run.
It might take months to feel the overall effect of eco-friendly initiatives when reducing costs. However, any area that allows companies to save money is enough to make it worthwhile to pursue.
Adhering to Environmental, Social, and Governance Policies and Guidelines
An essential but often overlooked benefit of environmental and social projects is that they help businesses comply with environmental, social, and governance (ESG) policies and guidelines. ESG policies and guidelines are standards that companies must adhere to to be considered socially responsible.
There are several ways businesses can ensure they are complying with ESG policies and guidelines, such as:
- Researching which ESG policies and guidelines apply to their business.
- Creating internal policies and procedures that align with ESG policies and guidelines.
- Conducting training for employees on the importance of following ESG policies and guidelines.
- Monitoring compliance with ESG policies and guidelines.
If businesses can show they comply with ESG policies and guidelines, they will be in a much better position to win over potential customers and investors.
Improving Waste Management
Waste management is essential to any business, but it becomes even more critical when a company tries to be environmentally friendly. If a business can reduce the amount of waste it produces, it will save money and help the environment.
There are several ways businesses can improve their waste management, such as:
- Reusing materials
- Donating unused materials
To see if your company’s waste management efforts are working, you should measure how much waste your company produces each month. Compare the amount of garbage produced now to the amount of waste produced before the new waste management procedures were in place. If there is a decrease in waste, the new methods will likely work.
Although environmental and social projects might seem like they would only cost a company money with no ROI, businesses can benefit from them in many ways. From increased customer support to lower costs and better compliance with ESG policies and guidelines, companies that give back to society can see some real benefits. So, before writing off environmental and social responsibility initiatives, consider how they might help your business succeed.