YouTube is one of the largest social media platforms in the world, with literally billions of active users logging in to the platform. What’s more, it has become a gateway for private individuals to begin their lucrative careers as YouTube content creators.
From cooking channels to makeup tutorials, many people have found success in their chosen fields thanks to the huge amounts of viewers available. Several prominent social media influencers began their careers on YouTube. As many as 94 percent of Americans aged between 18 and 24 years old use the channel regularly.
Small businesses and ecommerce enterprises can also get in on the action. By creating a YouTube channel for your business, you may be able to boost your profits and convert more customers. This is far more engaging than simply buying ad time and can be more creative.
Below are six ways on how you can ensure your business’s YouTube channel is appealing and successful.
See What’s Popular
You need to see what sort of content is popular on YouTube to understand what your brand should create. Two things determine what kind of videos are most popular on the platform: the YouTube algorithm and audience preferences.
People may say that the algorithm depends on the audience, but the truth is both of these factors influence each other. So you should be able to determine what the algorithm prefers by studying audience behaviors and vice versa.
For example, right now, YouTube algorithm and audiences prefer videos that are more than 9 minutes long but less than 20 minutes. You’ll find that many tutorials, interviews and compilations use these numbers as their benchmark.
Understand Your Market
YouTube is used by billions of people and you need to determine which subtype of these people your business’s channel will cater to. Don’t be too hasty and assume that your regular clientele are going to be the same as your potential YouTube subscribers.
For example, if your store sells home medical equipment for the elderly, you primary customers may be carers and other medical providers. But if you make a YouTube channel, you may discover that your videos are more popular with people who are caring for their elderly relatives. Identifying your market is essential in making great content.
Get Top-Notch Equipment
As a business, subscribers will expect more from your videos than they will from private citizens. While some camera shakiness and blurriness are considered acceptable for many amateur YouTube channels, they are not for a business channel.
Invest in some tip-notch equipment and get an experienced video editor before you launch your channel. This will ensure that your videos are of excellent quality. You should also never ignore sound quality so look for a great mic and try to set up space in your premises for video recording.
YouTube is home to millions of content creators and many are willing to partner up with businesses to promote each other. Look for creators that are generally in the same area of interest as your business. If you’re selling baking equipment and ingredients, maybe reach out to a baking channel.
Partnerships in YouTube can take the form of paid promotions on videos, which can directly boost your sales, or through video collaborations. Collabs can be essential in the early days of your channel as it can boost viewership and subsequently your subscriber count. Research which type of partnership is appropriate for the stage of development your channel is in and invest in it.
Viewers and the YouTube algorithm prefer it when content creators stick to a consistent schedule. Subscribers will find it much easier to enjoy your content if they know that you will be posting more of it in the future.
Although running your business is the first priority, creating a YouTube channel means making time for regular posting. It can be challenging if you are a small business. Once a week is an ideal schedule as this gives you time to conceptualize, shoot, edit and market your video.
Engage with Viewers
Finally, respond to viewer comments and try to create some interaction between you and your potential customers. Create polls that allow viewers to choose the subject of your next video. Hold contests or giveaways to create more buzz about your channel.
The more you interact genuinely with your viewers, the better it is for your brand and channel. Just make sure to carefully scan every comment and reply you make to ensure you don’t offend sensibilities.
Starting a business YouTube channel is hard work on top of running a company but you may find that it will do wonders for your ecommerce enterprise. Channeling the massive viewership of YouTube toward your business can be the shot in the arm it needs not only to survive but thrive in today’s economy.