Rebranding: What it is and When You Should do it?

branding concept

The brand is one of the most important aspects of any business, large or small. It sets your company apart from the competition and helps you build a loyal customer base.

Branding is essential because it allows customers to identify your product or service with a certain quality or image. When consumers know what to expect from a brand, they are more likely to be loyal. Branding can also help you stand out from your competitors, which is essential in a crowded market. By developing a solid brand identity, you can create a valuable asset for your business.

Some of the biggest brands in the world include Coca-Cola, and this particular brand spends billions of dollars to keep its brand relevant. Therefore, it would be difficult for a new soft drink to compete with Coca-Cola if it didn’t have a strong brand identity.

We can discuss many parts of branding, but the most crucial is the process of rebranding.

What is Rebranding?

Rebranding is the process of changing the image or identity of a brand. This can involve changes to the name, logo, slogan, and other brand elements. Rebranding is often done in response to an adverse event, such as a product recall or appeal to a new target market. However, a brand can also do rebranding to refresh the look of a brand that has become stale.

Companies rebrand for different reasons. One of them is to give the brand a fresh new look.

Fresh New Look

People love new things. It’s exciting, it’s different, and it catches our attention. This is one of the reasons companies rebrand, to give their product or service a fresh new look. We’ve all seen products that have been on the shelves for years without any changes, and they can start to look a bit dated.

When done correctly, rebranding can make your product or service look new again, attracting new customers and increasing sales. It can also help you stand out from your competitors. For example, if everyone in your industry uses the same logo and colors, a new brand identity can help you stand out from the crowd.

Negative Event

Another reason companies rebrand is in response to an adverse event. This could be a product recall, a data breach, or even something as simple as poor customer reviews. If your brand has been associated with a negative event, it can be challenging to recover. Rebranding can help distance your business from the negative event and give you a fresh start.

Rebranding can be a risky move, but it can be very successful if done correctly. It’s essential to carefully consider why you want to rebrand and what you hope to achieve. If you’re not sure whether rebranding is right for your business, speak to a branding expert. They will be able to advise you on whether rebranding is the best course of action for your business.

businessman pressing rebranding button on virtual screens

When to Rebrand

Rebranding is a big decision, and it’s not something to be taken lightly. There are a few things you should consider before deciding to rebrand.


Rebranding can be a costly exercise, so you need to make sure you have the budget for it. If you’re a small business, you might not have the same budget as a large corporation, but that doesn’t mean rebranding is out of reach. There are many ways to rebrand on a tight budget. You need to be creative.

It’s important to remember that rebranding is an investment, and like any investment, there is always some risk involved. But if done correctly, rebranding can be very successful and generate a return on investment.

Essential Departments

Before you start the rebranding process, you need to make sure all the essential departments in your company are on board. This includes sales, marketing, customer service, and IT. They all need to be aware of the changes and how they will be affected.

One of the most important departments that need to be on board is public relations. Having your public relations specialize in B2B (business to business) functions can help you gain new partners. While having it specialize in B2C (business to consumer) can help you gain more consumers.


Rebranding is all about change, so you need to be prepared for it. Change can be difficult, both for businesses and for customers. If you’re not ready for it, rebranding can do more harm than good.

You also need to consider how your customers will react to the change. They might not be ready for it, and it could take some time for them to get used to the new brand. If you’re planning a major change, such as a name change, it’s important to communicate with your customers beforehand. Let them know what’s happening and why you’re doing it. This will help them understand the changes and make the transition smoother.

Rebranding can be a great way to refresh your business, but it’s not something to be taken lightly. There are many things you need to consider before deciding to rebrand. But if done correctly, rebranding can be very successful.

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